I have worked with Erin Scholze (Dreamspider) in several capacities over the years, as a writer, radio promoter on the same team, and fellow publicist. In every instance I have been floored by her professionalism, passion, relentlessness, and never ending hard work and attention to detail in getting the job done. She treats every project like it's the most important thing in the world and every person she interacts with as though they are as well. It's those qualities that I strive to emulate and maker her an absolute joy to work with on any level.

I’ve worked with Erin on my 2016, 2019 and 2022 album releases and my three single releases in 2023, with resulting premieres by Billboard, The Bluegrass Situation, and Americana Highways, reviews by No Depression, Acoustic Guitar Magazine, Americana UK, Making A Scene, and so many more, and inclusion on numerous year-end “Best Of” lists for each release. Erin’s meticulous attention to every large and fine detail has come through at every stage, in a process which she has worked out to an efficient and effective combination of both art and science. Consistency, reliability, genuine interest in achieving the greatest possible outcome, and truly compassionate engagement and support above and beyond the ordinarily hoped for or expected in this industry, are hallmarks of her Dreamspider work, and of her goodness as a human and a friend. Thank you for all that you do!

Publicists play a very important role as part of the overall team with artists, agents, managers and others. Goals and strategies are developed collaboratively, and then team members need to maintain constant communication to achieve those goals and stay on the same path...’I have personal relationships with all of my clients, and we talk often,’ says Scholze. ‘I often talk with the booking agent to get a clear itinerary of shows. I work with management and the label or band rep to organize album release details. Sharing updates among the team and reworking the bio are very important to keep things fresh.

Erin is one of those people who is instantly likable, with a warm bearing... What also stands out is her love of her clients’ music. I have dealt with many publicists during my years as a critic and many times they seem to simply be going through the motions. Erin, by contrast, is genuinely enthusiastic about her work... I would soon find that Erin’s enthusiasm is also a reflection of her belief that music is not simply entertainment but a source of social cohesion and an antidote, if only temporary, to life’s endless trials and tribulations.

@Dreamspiderweb – Erin Scholze is an indie music publicist with a specialty in roots music representing many artists from the cultural hearth of Asheville, North Carolina.  With a firm grasp on the absolute necessity of PR and marketing, Erin’s tagline is, ‘These things just don’t happen by themselves…’ Just keep repeating that phrase, because without PR and marketing, there is no market!

In the music business a band can't make it without a team to help push them in the right direction. Erin Scholze of Dreamspider publicity has been our longest running team member thus far. Town Mountain and Erin have been working together for close to 5 years now and from day one it has been a great fit.  Not only does she believe in what we do but she genuinely wants to see the band progress in positive motion. It's common to hear people tell you what you want to hear but not as common to have those statements backed up by actual results. She is tied into the bluegrass scene, the jam band scene, the Americana scene and many more. This certainly helps get you press coverage and radio play in all sorts of markets.  What has Town Mountain really gained from working with her? Exposure. I say it all the time when I talk about Erin, ‘she is one of our biggest assets!

Thank you, Erin, for everything you did to make The Mosier Brothers' mini-tour with Peter Rowan such a success! Without your constant attention to all of the details involved, from arranging radio sessions and media interviews to promoting the shows on social media and keeping your cool when things didn't always go as planned (sorry!), those four shows would not have turned out so amazing and well attended. I will be sure to recommend your services to other musicians who need a boost in getting their music heard (who doesn't?!) and their CDs & tours publicized. Also, it was great to see you at the Pisgah Brewing and Handlebar shows; thanks for coming!

Erin is the consummate professional. In the unorganized chaos of live music and touring, Erin can be counted on to provide timely information and feedback. I know that if she works as hard for her clients as she does for media outlets like us, she is sure to be the calm captain guiding your ship through the roughest of waters. Working with Erin is a pleasure and with a trusted eye for talent, I always look forward to hear about her clients' latest projects and upcoming shows.

I'm a radio producer and have worked with Erin for many years, promoting her world class clients and exploring their lives and music through traditional and new media. Since 2005 I've produced a radio series called 'In Search of a Song' with Jason Wilber (John Prine's longtime lead guitarist) and now 'Beyond a Song'. She consistently contacts me about clients she feels would fit our show, and many have been the subject of fascinating interviews. From my side, she is always extremely helpful - which makes my job much easier and I know I can count on her eight days a week. She's a lover of music, and her excitement about the clients she represents is profound and delightful. Beyond calling attention the work of artists I may already know, she is constantly bringing new music and new musicians to my ears. I heartily recommend her as the work she does for her clients is priceless, and through the years I've also become proud to call her a friend.

Working with Dreamspider has been wonderful for our band. Erin is exceptionally hard working and well-connected. She is often at festivals, music conferences, or out on the scene meeting new people and networking. She's proactive and great with follow up and relationship-building. We frequently get compliments from promoters and venue owners when we arrive at gigs about the hard work we put into publicity and promotion in advance-- that's all Erin, the radio, the newspaper articles, phone interviews, and studio spots, she does it all. She's worth every penny!

Erin and Dreamspider are the epitome of professionalism. She is rooted in a deep understanding of the artists and music she represents. Erin has an affinity for being one step ahead of the curve, constantly striving to make things better for the music community and specifically her artist roster. She is a genius with words and weaves a tapestry of emotion and truth that is unparalleled by many that do the work she does in the music community. I find her incredible to work with and look forward to collaborating with her at every turn. Keep your eyes on her as the sky's the limit and the only constraint is the boundaries that are imposed upon her externally, boundaries that she constantly stretches and conforms to fit a paradigm unimagined before her head and hands took on the work of creating something special.

I'm happy whenever I see the name Erin Scholze pop into my inbox, because I know that I'll find quality when I open the e-mail. Her company, Dreamspider Publicity, represents outstanding performers such as Larry Keel & Natural Bridge, Donna the Buffalo, Galen Kipar Project and Dehlia Low -- all of whom perform in my coverage area. She is always on top of their dates in my region, and she gives me exactly what I need to get started on writing about them. Whether I'm planning a blurb or a full-on article, she helps with enthusiasm. Her clients are lucky to have her, and I'm lucky that she's one of my sources.